Fast
Fashion
"Marianna
W wears Versace's scarf ; Fendi's watch; Prada's
purse; Dents' gloves; Ted Lapidus' glasses…"
These
are the credits of one of the pages from the
editorial of the English magazine The Face (April/2000)
which suggests the return of the luxury and
even a certain "snobbishness". Much
chiffon, silk, floral prints - kind of wall
paper or fabric for decoration - shiny or pearl
bottoms, gold and a wide profusion of colours!
Sophistication is the word, "against"
the simplicity and functionality predominating
in the monochromatic 90's. The magazine, always
visionary, bets that this will work out! And
more: a perfume from the 70's that talks pretty
well with the English aristocratic posture,
it will make everybody "forget one day
they saw Lady Diana wearing jeans!" That
is because, in the middle of the year 2000,
it isn't necessary to be an "old rich lady"
(words from the editor Murray Healy) for getting
dressed like one.
Such
floral prints - almost psychedelic! - and the
dresses and tops come from the neck like extensions
of silk scarves. Proposed in the fashion shows
of Gucci,
Versace, Yves Saint Laurent Rive Gauche, Christian
Dior, Chanel and Sportsmax , have already
insinuated in the last Morumbi Fashion Brasil
- January/2000 - and are in most of the displays
in English department stores and megastores
, at prices, certainly, very under of the catwalks.
At TopShop,
for instance, There are dresses around 35 pounds
and tops between 16 and 25 pounds.
The
"The Face's model" - Marianna Weickert
- is Brazilian. Like the "unanimous"
Gisele Bündchen who stars at the Versace's
current campaign (almost unrecognizable!) in
the same magazine, Ana Cláudia, cover
of the English Vogue
(April/2000) and Luciana Curtis from She.
"Time
zero" between catwalk and street? Fast
information within reach of everybody? Are "Local"
faces more than international?
The
contemporary fashion is accelerated in its mechanisms,
shortens the distances between research, information,
production and consume.. And its internationalization,
also linked to the phenomenon of globalization
and the opening of the markets, eliminate distances,
reduce costs, plurals beauty patterns. The fashion
world 'turns around" every time faster…
