Insi-de
i- D
Like
the Queen Mother Elizabeth's scenery
and the 20 years of The
Face magazine, other anniversary was
specially celebrated in London: the 20 years,
200th issue, of trend i-D magazine.
Insi-de
i-D, the 20/200/2000 issue is the special edition
of the magazine which was born in august 1980
and cost 50 pence ( currently, it is sold for
3,10 pounds in England). According to its chief
editor, Terry Jones, the magazine was hand made,
the logo was painted and the pages were done
after a good exercise of sticking photographs
and articles, typed in the typing machine. Today,
these first issues are relics of collectors
and i-D is read all over the world.
The
August edition has a documentary look and, for
sure, will be a relic of many more collectors
in the future. To point out the moment, the
editors invited 200 people, who have already
been or contributed for i-D. Art, fashion, photograph,
literature, architecture, dance, gastronomy,
Internet people... they should nominate other
200 talents who have never been in the magazine.
That,
after answering: "Which was his first contribution
for i-D?", "What has been permeating
his work since then?" and "In what
are you working now?"
People
from arts, fashion, photograph, literature,
architecture, dance, gastronomy, music, Internet...
etc... answered:
-
What are you wearing?
- What do you do?
- In what are you working now?
- What crosses your days?
- Favorite record?
- What were you doing 20 years ago?
- What will you be doing in 20 years?
- What makes life worth?
- How would you like to be remembered?
The
Austrian designer Helmut Lang answered that,
his first contribution for i-D was "complete
devotion" and doesn't reveal in what he
is working today. Nothing obvious, and he indicated
a science and arts professor from Vienna University.
Photographed by Elfie Semotan in best style
of "Einstein", he said, he has been
researching, among other things, about how the
deserts reflect all one kind of thought: "the
metaphoric view of the empty space like devastation,
freedom, challenge, as the home fiction for
all nomads"(!!!)
Finally,
talents and eccentricities (and there are many!)
apart, the result is all one panorama of preferences
and attitudes. In the real life wave which permeated
the last decade fashion and adding here the
valorization of what is personal, authentic
and singular the 20 years edition honors the
cover's name:: fashion magazine - without any
produced editorial - thing that, its team knows
how to do it pretty well.
But
also for showing , it always has a wide open
eye, it closes the last page with a special
offer, Gisele Bündchen: in a punk re-reading
climate - more anarchist than aggressive - who
devastates catwalks, editorials, window displays
and Londoner streets, the T-shirt with the Sex
Pistol Sid Vicious' face has its place in history:
from 20 years ago and today.
People from any part of the world can acquire
the Si-D T-shirt fulfilling the coupon on the
last page of the magazine, or calling 00 XX
44 020 7490 9710.
The
overseas price is 33 pounds (around R$90), including
mailing.
I-D Cover, August/2000 |
Si-D's T-shirt |
