Pop
magazine: magazine gives new look to
art
& fashion
"We
belong to the same mass culture which motivated
the Pop art 40 years ago. That hasn't changed,
but it was accelerated....' Everybody will be
famous for 15 minutes' (famous 'forecast' of
the artist Andy Warhol) it is the current pure
true ." The statement is from Tom Ford ( Gucci),
in an interview about the mega exposition Les
Années Pop (now showing at Pompidou Center of
Paris and sponsored by the group which he belongs).
The
subject-matter is part of the second issue,
Pop spring-summer edition, English magazine
launched by the end of 2000. The youngest "sister"
of The Face
- same editorial group - seems decided
to be a magazine about fashion & art and well
resolute in not being one more experimental
vanguard like i-D,
Dazed and Confused and The Face itself.
Truth,
Confusion and Desire is the editorial which
commands this edition, in a chic-perversion
climate . It elects the model Eleonora Bose
- one of the most required tops of the moment
- photographed by Solve Sunsbo, to dress much
black leather mixed with strong colours and
excesses on the shoulders, in a fully 80's climate
. Powerful, she steals Luca's scene, the editorial's
male model .
It
must be given prominence to the intense Vivienne
Westwood revival, full of pieces of
her collections from the 80's, and yet Stella
MacCartney for Chloé, in the rebel and chic
50's decade moment . Impossible not paying attention
like all - yes, beyond these all the other editorials,
include innumerable vintage pieces (second-hand),
following generalized trend.
There
are 68 pages of products, "essential for spring/summer
2001", according to Pop. Yonder been presented
in images really "well treated" , they also
appear in " top 10 lists" - not just of fashion,
of course, as the fashion trends come from all
sides - made by "hot" linked people. From Giorgio
Armani to Veronique Branquinho.
Talking
about lists, the magazine is witty to number
what/where/how is in or out, at the moment.
Pop derides fashion playing in forecasting what
was "In" in certain season, when it became "Out"
and when it will become "In" again. Without
taking to seriously, good trend hints appear
over there. The editor Katie Grand completes:
"Forget the 80's, I'm already missing the beginning
of the 90's".
 |
|
The
Solve Sunsbo's photos are edited with
the same colours of clothes contraposition
|
Finally,
good mixtures bring the desire of seeing Pop
grow: - Between art and fashion in the Untitled#1
editorial, with interference of Gary Hume in
the photos; - The subject What's the colour
of love? in ArtFolio, leaves some doubts about
what is art and what is publicity; - and the
mix fashion/literature which enriches Colin
McDowell's text. In a well critic fiction about
the dream of being a model, he makes up a character
Imacullata, 16, a Brazilian who comes to Europe
and becomes a top. Ok! For sure Andy Warhol
won't leave Giselle Bündchen out of his series,
currently...totally pop, version 2001.
