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Inside
Out
Inside
Out: Underwear and Style in the UK is the name
of the timid exhibition, the Design Museum shelters
on half of its third floor. The baroness Helena
Kennedy, one of the promoters of the show states:
"many people see the British as reserved
and somber". Inside Out is a powerful weapon
which we can use for challenging this perception."
It's
worth to say, before anything else, this small
charming space is located next to the Tower Bridge
- London's post card - in front of Tames and next
to cinematographic restaurants as expensive as
attractive. Besides that, the museum store is
literally a doom because, as its own name already
says, design is what matters there.
The
collection of pieces to wear under clothes (at
first...) isn't bulky, but very interesting when
choosing the tackled subjects: The bohemian look
of Virginia Bates; the "artistic" corselets
of Vivienne
Westwood, the perversion look from the
brand Agent Provocateur signed by her son, Léo
Corré and Serena Reess; The abundance and
tradition of Marks and Spencer, responsible for
43% of the British underwear sale, which offers
70 different models just in white panties; the
Underwear Objects from Seymour Power - prostheses
for enlarging "everything" ! These are
some of the small universes which the exhibition
reveals.
And
talking about "enlarging", there is
a cabin where the visitor can try on several Ultrabra's
Super Boost - choosing the size which better suits
them. There, we can find the manufacturer's guarantee
(Gossard) written: "Your bigger and better
cleavage, never seen before, or your money back".
The
interesting image selection of contemporary stylists
which makes us to see how the underwear is read
and re-read by Alexander McQueen, Arkadius, Antonio
Berardi, John Galliano , Stella McCartney, Hussein
Chalayan, among others.
More
creations from designers and brands are found
on two "clotheslines" of pieces vacuum
packed. Between them, the trend panty in pink
tulle with colorful polka dots and embroidered
is signed by Clements Ribeiro - the Anglo-Brazilian
couple who makes much success over here.
The
Design
Museum's has just one call and truly "hides"
the English underwear. But the institution announces
the exhibition will cross-seas, after its conclusion
in London, on 16/07/2000.
Design
Museum - 28 Shad Thames, SE1 2YD - from 11:30
am to 6:00 pm
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